Secoda was acquired by Atlassian in December 2025 and is migrating into Atlassian's Cloud Platform, with its capabilities folded into Rovo AI and enriching the Teamwork Graph. If you want a vendor whose only product is the catalog - on an independently-owned roadmap, with a published starting price and in-product setup that reaches value in 2-4 weeks - Dawiso is the cleaner long-term bet.
TL;DR
Independent vendor, focused on the catalog. In-product setup, not a parent-platform feature. Account manager from the Corporate plan.
Self-guided, in the real product. No sales call; a work email unlocks the full tour.
From a Dawiso customer
By connecting our internal AI platform to Dawiso's MCP server [...] If they search for a general term, one with several sub-definitions, we can present all of those to them in an easy-to-consume way. It's a game-changer for how we communicate internally.
Jesper BergeskansHead of Data Engineering, Eye Security
681,000governed objects, priced per user rather than per object at Seznam.cz
Functional self-serve setup; forward direction routes through Atlassian Cloud
AI agents and MCP
Production MCP read+write (Databricks MCP Marketplace) from the Corporate plan, Technical Writer Agent and Agentic Data Governance Steward in every plan
MCP server and AI Agents ship today (docs.secoda.co); forward investment routes through Atlassian Rovo
Time to value
First use cases in 2-4 weeks; full named rollout ~11 weeks (P3 Parks, 78 days)
First value 2-6 weeks; shorter, but less enterprise governance depth
02Customer proof
A catalog your AI tools can read, in production today
Data teams connect their assistants and agents to Dawiso through the MCP server, so answers come from governed definitions, owners and lineage.
681,000governed objects, priced per user rather than per objectSeznam.cz
40,500+scanned objects across Metabase, Snowflake and dbtEye Security
~60 daysfrom kick-off to a fully operational solution, DataHub content migratedBertel O. Steen
03Feature by feature
Five capabilities buyers ask about, one verdict each
Open a row for what you get in each product.
GLOSSARYBuilt by a team that still works on the catalog
GLOSSARY
Business glossary
Built by a team that still works on the catalog
dawisoWinner
Wiki-style, AI-assisted, actively developed
✓Long structured definitions with formal approval flows
✓Role-based editing rights per term and per domain
✓Inline AI suggestions for definitions, owners, related terms
TERM Approved
Customer LTV
✦AI suggests 3 ownersOK
SecodaLimited
Clean glossary; roadmap routing through Atlassian
-Glossary UI is modern but governance workflows stay light
-Roadmap consolidates with Atlassian's cloud platform direction
-Renewal context for buyers now includes Atlassian, not just Secoda
GlossaryATLASSIAN
Customer LTV
⚠Roadmap consolidating with Atlassian
VendorAtlassian
Standalone roadmapconsolidating
Atlassian-integrated
AIIndependent catalog AI roadmap
AI
AI Context Layer
Independent catalog AI roadmap
dawisoWinner
Native MCP + agentic stewards
✓REST API in every plan, MCP server from the Corporate plan
✓Agentic data steward + technical writer included
✓Grounded answers from your real metadata, every model
Where's revenue?
AI · 96%
fct_orders_daily · Finance · 04:12
Ask anything…›
SecodaLimited
MCP shipping, roadmap routing through Rovo
-Secoda MCP server and AI Agents are documented (docs.secoda.co)
-Standalone catalog AI features now consolidate with Atlassian's broader AI direction
-No pre-built Technical Writer Agent or Agentic Data Governance Steward on roadmap
MCP + AI AgentsROUTING TO ROVO
Where is revenue defined?
🔀
AI roadmap routes through RovoMCP server documented at docs.secoda.co
No pre-built agentic stewardsAtlassian-integrated
LINEAGELive and editable, not stale and read-only
LINEAGE
Live data lineage, editable in-product
Live and editable, not stale and read-only
dawisoWinner
Auto + manual edits, column-level, real-time
✓Live lineage from warehouse and transformation tools
✓Edit edges in-product where the parser misses
✓Impact analysis on every schema change
LINEAGE · COLUMN-LEVEL
4 nodes · 4 edges · realtime
SecodaLimited
Read-only lineage, scan-based
-Column-level coverage is partial on modern lakehouse stacks
-No in-product edits when the parser misses an edge
-Lineage updates depend on scheduled scans, not real-time events
LineageSCAN 47d
⚠No in-product edits
Last scan47 days ago
Edges editableno
Coveragepartial
Read-onlyMaintenance mode
VENDORIndependent roadmap, not a future Atlassian feature
VENDOR
Whose roadmap are you buying into?
Independent roadmap, not a future Atlassian feature
dawisoWinner
One product, one company, one independent roadmap
✓Single product: business + technical metadata linked by design, no silos
✓Independently-owned roadmap - not acquired, not folded into a parent platform
✓In-product customization (schemas, workflows, roles), no services engagement
✓Managed in every deployment option, account manager from the Corporate plan
TERM Approved
Customer LTV
✦AI suggests 3 ownersOK
SecodaLimited
Now an Atlassian product, routed through the Atlassian stack
-Acquired by Atlassian in December 2025
-Platform migrating into Atlassian's Cloud Platform
-Capabilities folded into Rovo AI and enriching the Teamwork Graph
-Techzine reports the integration will ultimately lead to Secoda AI disappearing as a separate solution
GlossaryATLASSIAN
Customer LTV
⚠Roadmap consolidating with Atlassian
VendorAtlassian
Standalone roadmapconsolidating
Atlassian-integrated
PACKAGINGIndependent vendor, focused on the catalog
PACKAGING
Procurement model
Independent vendor, focused on the catalog
dawisoWinner
One product, the full catalog in every plan
✓No SKU shopping: one product in three plans
✓AI features included, not a premium add-on
✓Contract is with the company building the catalog, not its parent
PRICE TIER
dawiso$
Secoda$$
SecodaLimited
Contract now sits under Atlassian
-Renewal conversations now route through Atlassian
-Standalone product roadmap is consolidating with Atlassian's data platform
-Independent quarterly roadmap is not the buying signal here
PlansATLASSIAN
🔁
Contract via AtlassianRenewals route through the acquiring vendor
Standalone 🔒 consolidating
Bundle 🔒 Atlassian
See the difference yourself. Click through the real product, at your own pace.
04Price and ratings
What it costs, and what users say
A 0-10 total-cost score from public AWS Marketplace starting prices, next to verified G2 ratings.
Total cost of ownership score, 0-10. Lower is better.
Dawiso
2.1/10
Collibra
9.8/10
Ab Initio
6.8/10
Atlan
5.6/10
Select Star
5.0/10
DataHub
4.1/10
OpenMetadata
4.1/10
Alation
3.2/10
DataGalaxy
2.7/10
Secoda
2.6/10
TCO scores anchor on public AWS Marketplace starting subscription pricing, normalized 0-10 where lower is better. Full 3-year program cost varies by services SOWs, paid modules (DQ, lineage, AI agents), and steward FTE. Methodology updated 2026-05.
CRITERIA
Ease of Use
9.7
9.4
Ease of Setup
9.4
9.3
Quality of Support
9.4
8.6
Product Direction
9.5
8.4
05FAQ
Frequently asked questions
Still deciding? Contact us and we will answer in a short time.
Is Secoda still an independent data catalog?
No. Atlassian acquired Secoda in December 2025, and the platform is migrating into Atlassian's Cloud Platform, with Secoda's capabilities folded into Rovo AI and enriching Atlassian's Teamwork Graph. Atlassian states existing customers' experience will not change in the near term, and the team stays on - so this is a future-direction and vendor-independence question, not a support concern. Dawiso's only product is the catalog, on an independently-owned roadmap, with full feature parity across SaaS, customer Azure, and on-prem deployments.
How long does migration from Secoda take?
Dawiso reaches first use cases in 2-4 weeks, with a full named rollout (P3 Parks) in ~11 weeks. Migration from Secoda adds a metadata export and a glossary mapping pass, which most teams finish inside one additional sprint. The connectors, ownership model, and tagging concepts map cleanly.
Can we run Secoda and Dawiso in parallel during evaluation?
Yes. Connect both to the same warehouse, point a small business team at Dawiso for a 30-day shadow trial, and compare adoption side by side. Given the uncertainty around the standalone Secoda roadmap post-acquisition, this is the pattern we recommend most often right now.
When does Secoda still make sense?
Small teams already deep inside the Atlassian ecosystem who welcome consolidation into Rovo and the Teamwork Graph may still find Secoda a fit. For teams that want a vendor whose only product is the catalog, on an independently-owned roadmap, that is the Dawiso case.
See why teams pick Dawiso over Secoda
Explore Dawiso in the real product, at your own pace. No sales call; a work email unlocks the full tour.
dawiso Winner 
Secoda Limited